Leticia Sant'Ana

I’m Leticia,a product designerwho makescomplexity clear.

I’m Leticia,a product designer whomakes complexity clear.

I turn messy product problems into clear, useful experiences by balancing user needs, business goals, and product data.

See my work ↓

Leticia smiling

pastry chef → product designer → sometimes building too

Selected work

6 case studies

Turning tutor feedback into product signal case-study thumbnail

Turning tutor feedback into product signalReplaced an outdated Google Form with an in-product feedback loop that made tutor feedback easier to share, investigate, and act on.EdTechFeedback2026

Substitute tutoring opportunities case-study thumbnail

Substitute tutoring opportunitiesTutors were receiving dozens of substitute emails a day, with no single place to review opportunities or manage availabilityEdTechAutomation2025

Tasks: what can six months tell us? case-study thumbnail

Tasks: what can six months tell us?Users were bending a simple task feature into a workflow system, encoding status and ownership in free textB2BData2024

Sales & rental proposals case-study thumbnail

Sales & rental proposalsBrokers negotiate in real time and only document proposals once a deal is nearly donePropTechWorkflow2023

Customer inquiries unification case-study thumbnail

Customer inquiries unificationKenlo treated every property a client looked at as a separate inquiry, so brokers juggled duplicated cards and fragmented historyPropTechCRM2023

Notification mapping case-study thumbnail

Notification mappingBrokers were checking the app constantly to avoid missing critical actions, because notifications were sparse and inconsistentPropTechNotifications2023

01 · Find the real problem

I dig into user behavior, product data, and business context before jumping to solutions.

02 · Make it together

I work closely with product and engineering, bringing people into the process early instead of designing in isolation.

03 · Design beyond Figma

I use AI and code to explore ideas, prototype interactions, and increasingly build the experiences I design.